Written by A group of the world’s biggest mobile phone networks are due to come together in a London headquarters to challenge the growing dominance of Apple and Google apps on the market.
London will be home to the headquarters of the Wholesale Applications Community (WAC) which will include O2, Vodafone, Nokia and Orange who are aiming to work together or producing a platform for apps which would be downloadable across all networks and phones.
The WAC are hoping that the group, which now has over 40 members, will be able to produce a working platform that will be completed before the end of 2010 and will let them introduce it across all brands and ranges of phone, thus creating a formidable competition in the app market for the likes of Apple and Google.
Since the launch of the iPhone the demand for apps has grown significantly and with Android phones now accessing them as well, it is understandable that the networks want to cash in on the app market as well.
Apple has sold over 3 billion apps on their iTunes platform in the past 18 months alone and with the introduction of more and more Android handsets, which will appeal to all levels of mobile users, the WAC are seeking to creating a balance in the app markets.
