Written by A new survey has revealed that one third of mobile phone users are loyal to their phone manufacturer, and are more likely to pick a phone by the same manufacturer, while a quarter of people will stick with their current network when it’s time to upgrade.
The research by Right Mobile Phone surveyed more than 1,780 people about their habits when it came to upgrading their mobile phone. The study found that 32% of mobile users would opt for a new handset by the same manufacturer and that 25% would stick with the same network provider.
The reasons for people changing their mobile phones?
- 59% were bored by their previous manufacturer
- 12% wanted to keep up with the latest trends
- 14% wanted the best features and newest technology
Changing provider isn’t something that I would generally ever think about unless I could get a better deal elsewhere; signal can be a problem for some though by the looks of the study. The reasons for keeping the same network provider are:
- 41% don’t want to change their mobile number, or feel it’s too much hassle to get it swapped to another network
- Nearly 25% said that they were happy with the network coverage
- 11% said they were just used to their current provider
- 4% were too lazy to look into any alternatives
According to the survey Nokia were most likely to enjoy brand loyalty from their customers and the majority of people who chose to stay with the same manufacturers were Nokia users. Vodafone was the provider that people tend to stay with according to the report.
